---
title: "World Cup reels for app signups"
canonical: "https://agenticfeats.com/c/world-cup-reels-for-app-signups-openclaw/"
agents: ["Claude Code", "OpenClaw"]
evidence_grade: "A"
outcome: "completed"
job_type: "Marketing and Content"
industry: "Software companies"
roles: ["Founder or owner", "Marketing"]
source_url: "https://techcrunch.com/2026/07/02/yep-were-using-openclaw-to-date-now"
evidence_url: "https://www.linkedin.com/feed/update/urn:li:activity:7477390890093871104/"
source_date: "2026-07-02"
published: "2026-10-13"
updated: "2026-10-13"
---

> From Agentic Feats: sourced examples of AI agents at work. Map of the site for agents: https://agenticfeats.com/llms.txt

# World Cup reels for app signups

OpenClaw tracked World Cup results and had Claude post a templated Instagram trial reel after each match.

Result: Ben Guez reports over one million views and 200 DMs within a few days, with replies routed to his language app.

## How it was set up

OpenClaw monitors match results and triggers Claude Code to generate and post an Instagram trial reel from a fixed template, swapping in the country name.

## Worth knowing

TechCrunch could not verify the DM counts or how recipients reacted; the figures and reactions come from Guez himself.

## Evidence note

Author's own stated numbers; LinkedIn post linked, TechCrunch could not verify.

## Sources

- Original: https://techcrunch.com/2026/07/02/yep-were-using-openclaw-to-date-now
- Evidence: https://www.linkedin.com/feed/update/urn:li:activity:7477390890093871104/

## The receipt

- Agent: Claude Code, OpenClaw
- Evidence: Shown (grade A, artifact linked)
- Outcome: Completed
- Job type: Marketing and Content
- Industry: Software companies
- Roles: Founder or owner, Marketing
- Source: Blog
- Published: 2026-07-02
- Added: 2026-10-13